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How to boost business visibility with Google Business Profiles, by DigitallyAlex

How to Boost Business Visibility with Google Business Profiles

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So, you’re keen on getting your business to stand out and connect with more people? Well, you’re in the right place. Google is the go-to search engine in the UK and has a bunch of tools to help businesses shine. One of the stars of the show is the Google Business Profile, which should be an essential part of your overall digital marketing strategy. It’s such a hit that 65% of UK businesses using it have seen a real uptick in attracting new customers.

How to boost business visibility with Google Business Profiles, by DigitallyAlex

The Lowdown on Google Business Profiles

Creating a Google Business Profile is a smart strategy to make your business more visible and accessible. Think of it as your digital storefront – the first thing people see when they’re scouting around online. So, why is this so important?

The Benefits of Google Business Profiles by DigitallyAlex

Get Noticed in Your Local Area

Imagine someone’s looking for what you offer, right in your area. With a well-tuned Google Business Profile, your business will pop up just when they need it. It’s about being visible at just the right moment.

Be in Control

This profile is your chance to tell your business’s story your way. From when you’re open to how to get in touch, the details you provide shape how people perceive your business.

Reviews Are Key

Reviews are more than just feedback; they’re vital for building trust. Considering that 78% of people trust Google Reviews to pick better services and products, your business’s reviews can greatly impact customer decisions.

Easy Engagement

Your profile allows for direct interaction with potential customers, offering functionalities like click-to-call or directions, facilitating a smooth path from discovery to engagement.

Boost Your Local SEO Game

Your Google Business Profile plays a big role in local SEO. Being visible when people search based on relevance, proximity, and your business’s reputation is key.


Maximize The Power of Your Google Business Profile

Maximize The Power of Your Google Business Profile by DigitallyAlex

Provide Updates and Stay Engaged

Keeping your Google Business Profile updated is like keeping your storefront inviting and lively. Regularly updating your profile with the latest news, special offers, or events not only keeps your audience informed but also shows that your business is active and thriving.

Whether you’re launching a new product, hosting an event, or offering a discount, sharing these updates can increase engagement and draw more attention to your business.

Use Interactive Features to Boost Engagement

Don’t forget to leverage the interactive features of your Google Business Profile. Features like Q&A allow potential customers to ask questions directly on your profile, and your responses can provide valuable information and show that you’re attentive and responsive.

Utilizing the Messaging feature can also enhance the customer experience by providing a direct line of communication. These interactive elements not only foster a sense of community and openness but also give you insights into what your customers are looking for, allowing you to tailor your services and communications effectively.

Encourage Reviews and Build Trust

Reviews are the lifeblood of your online reputation. Encouraging your customers to leave positive reviews can significantly impact your business’s perception. But it’s not just about getting reviews; it’s about showcasing them. Responding to reviews, especially the positive ones, with gratitude or additional information can reinforce positive customer experiences.

On the other hand, addressing negative reviews with professionalism and a problem-solving attitude can turn potential detractors into advocates, demonstrating your commitment to customer satisfaction.

Analyse and Adapt

The Insights feature on your Google Business Profile is a goldmine of data. It provides detailed analytics on how customers interact with your profile, from how they found you to what actions they take. This data can guide you in making informed decisions about your business strategy.

For example, if you notice a high number of searches for a particular service or product, you might decide to emphasize it more in your promotions or offerings. By understanding trends, peak times, and customer behaviours, you can optimize your profile and business operations to better meet the needs of your target audience.

Don’t Stop at Google

Sure, your Google Business Profile is vital, but broadening your online presence can boost your visibility even more. Being listed on various business directories and gathering backlinks enhances your SEO and makes sure people can find you wherever they’re searching. Plus, it will further boost your credibility for your Google Business Profile too! If you’re based in the UK, here are some of the listings I recommend signing up for:

      • Bing Places.com

      • Yell.com

      • Yelp.co.uk

      • 192.com – your business may already be listed here!

      • FreeIndex.co.uk

      • Cylex-uk.co.uk

      • Uksmallbusinessdirectory.co.uk

      • Hotfrog.co.uk


    A Google Business Profile is an essential tool for making your business easy to find, trust, and connect with. Whether you’re just starting or looking to grow, an effective Google Business Profile can be a key element in your business’s online strategy. Let’s make your business not just seen, but sought after!

    If you need help setting up your Google Business Profile, you can get my support in a 1:1 Digital Boost Consulting session, where I can go through the entire process with you! You can book your session here, or send me an email at contact@alexandraasanache.com and I will get in touch with you to arrange a date that works for both of us.

    Sources:

        • Statista, 2023: https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/

        • PublicFirst, 2023: https://googlesukimpact2023.publicfirst.co.uk/

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